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Explore Q Report's Content Centre for expert advice on jewellery insurance. You can also read e-guides and blogs, watch videos and more.

Explore Q Report's Content Centre for expert advice on jewellery insurance. You can also read e-guides and blogs, watch videos and more.

Jewellery, engagement ring & watch advice, plus insurance tips & industry insights. 

Watch expert tips, discover insurance benefits & hear real customer stories. 

Find answers to common questions about jewellery, engagement ring & watch insurance. 

Click here to access important policy documents - Product Disclosure Statement, Financial Services Guide, and Policy Wording.

Click here to access the Target Market Determination (TMD) document.

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How and Where to Sell a Luxury Watch

Q Report Team

Updated on March 14, 2025
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So many incredible watches, so little time…

Once you’ve caught the timepiece bug, you may find that you’d like to trade in or trade up. If so, you’ll need to know how and where to sell luxury watches.

Watch lovers are very particular, so your timepiece will probably face heavy scrutiny before it’s purchased. You don’t want to leave out crucial information or take inadequate pictures. Here’s what you need to know.

Where to Sell

We’ll start with the places you can sell your timepiece. Fortunately, there are several ways to sell luxury watches. Depending on where you live and how much time you have, one of these methods will probably suit you better than the others.

Jewellery and Watch Shops

One of the easiest ways to sell a watch is to take it to a shop that deals in secondhand and vintage timepieces. You may not receive as much for your watch with this method, but it’s quick and easy.

Some shops sell pre-owned watches on a consignment program. Others offer trade-in deals. If there isn’t a watch or jewellery shop near you that purchases watches, you may be able to find one that accepts watches through the mail.

Auction Houses

Most auction houses regularly offer luxury watches. First State Auctions, for example, accepts jewellery and watches and conducts over 80 auctions each year.

The potential for a good sale price is high with an auction, but you won’t know the final price until the auction ends. Although an auction sale won’t be as quick as a sale to a jewellery shop, you may earn more. The transaction is legally binding when the hammer drops, and sales are final.

Keep in mind that lower value watches (those worth less than $1,000) may not be a good match for auctions. For a unique or rare watch, however, auctions are perfect.

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Private Sale

For the most flexibility, consider selling your watch directly to another collector. This route can be more time-consuming, but it often yields excellent results.

For less expensive watches, you may want to create eBay listings or post them on ChronoTrader. Take quality photographs in good light, and include as much information as possible, including details about the watch’s original packaging.

If you’d like to earn top dollar while still retaining control of the sale, consider listing your timepiece on one of the enthusiast forums like WatchUSeek, Omega Forums and Rolex Forums.

Write Carefully

When posting your listing on a forum, keep the information concise and accurate. Bullet points work well. People are more likely to read descriptions that appear neat and organised.

What else to include? Mention when and where you purchased it, and about how many times you’ve worn it. Also, note how often it has been serviced, and whether or not any parts have been replaced.

Mention Records

Tell potential buyers about the records you’ve kept. Just like you keep maintenance and service records for your car, you should also keep them for your watch. An impeccably maintained watch will fetch a high price, especially if you’ve kept quality records. Some people include photos of their papers in their watch listings; you may want to adopt this strategy.

Take Great Photos

It’s not easy to take great photos of watches but try. The better the picture, the more views your listing will get. Adjust the light if necessary, and get help if needed.

Try Instagram

If you managed to take some quality pics, post them on Instagram with details about your watch. Instagram has become a powerful marketing tool in the watch world and could help attract potential buyers.

Update Your Insurance

As you buy and sell your luxury watches, keep your insurance up-to-date. When you acquire a new timepiece, cover it with Q Report Watch Insurance. And when you sell your watch, advise the new owner on how to get reliable insurance that protects the watch wherever it travels.

 

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Purchase Amount

To get an accurate insurance quote, please provide the amount from your purchase receipt.

Don't have the receipt?

If you don't have the receipt, you can provide the most recent valuation amount instead.

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Related Posts
Featured Posts
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Jewellery Insurance

Instant Quote
play-audio
Listen to article
/

So many incredible watches, so little time…

Once you’ve caught the timepiece bug, you may find that you’d like to trade in or trade up. If so, you’ll need to know how and where to sell luxury watches.

Watch lovers are very particular, so your timepiece will probably face heavy scrutiny before it’s purchased. You don’t want to leave out crucial information or take inadequate pictures. Here’s what you need to know.

Where to Sell

We’ll start with the places you can sell your timepiece. Fortunately, there are several ways to sell luxury watches. Depending on where you live and how much time you have, one of these methods will probably suit you better than the others.

Jewellery and Watch Shops

One of the easiest ways to sell a watch is to take it to a shop that deals in secondhand and vintage timepieces. You may not receive as much for your watch with this method, but it’s quick and easy.

Some shops sell pre-owned watches on a consignment program. Others offer trade-in deals. If there isn’t a watch or jewellery shop near you that purchases watches, you may be able to find one that accepts watches through the mail.

Auction Houses

Most auction houses regularly offer luxury watches. First State Auctions, for example, accepts jewellery and watches and conducts over 80 auctions each year.

The potential for a good sale price is high with an auction, but you won’t know the final price until the auction ends. Although an auction sale won’t be as quick as a sale to a jewellery shop, you may earn more. The transaction is legally binding when the hammer drops, and sales are final.

Keep in mind that lower value watches (those worth less than $1,000) may not be a good match for auctions. For a unique or rare watch, however, auctions are perfect.

New call-to-action

Private Sale

For the most flexibility, consider selling your watch directly to another collector. This route can be more time-consuming, but it often yields excellent results.

For less expensive watches, you may want to create eBay listings or post them on ChronoTrader. Take quality photographs in good light, and include as much information as possible, including details about the watch’s original packaging.

If you’d like to earn top dollar while still retaining control of the sale, consider listing your timepiece on one of the enthusiast forums like WatchUSeek, Omega Forums and Rolex Forums.

Write Carefully

When posting your listing on a forum, keep the information concise and accurate. Bullet points work well. People are more likely to read descriptions that appear neat and organised.

What else to include? Mention when and where you purchased it, and about how many times you’ve worn it. Also, note how often it has been serviced, and whether or not any parts have been replaced.

Mention Records

Tell potential buyers about the records you’ve kept. Just like you keep maintenance and service records for your car, you should also keep them for your watch. An impeccably maintained watch will fetch a high price, especially if you’ve kept quality records. Some people include photos of their papers in their watch listings; you may want to adopt this strategy.

Take Great Photos

It’s not easy to take great photos of watches but try. The better the picture, the more views your listing will get. Adjust the light if necessary, and get help if needed.

Try Instagram

If you managed to take some quality pics, post them on Instagram with details about your watch. Instagram has become a powerful marketing tool in the watch world and could help attract potential buyers.

Update Your Insurance

As you buy and sell your luxury watches, keep your insurance up-to-date. When you acquire a new timepiece, cover it with Q Report Watch Insurance. And when you sell your watch, advise the new owner on how to get reliable insurance that protects the watch wherever it travels.

 

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Table of Contents

Introduction
Understanding the 4 Cs of Diamonds
Diamond Shapes
Choosing a Ring Style
Selecting a Ring Retailer

Understanding Mechanical Movements

Rolex-super-precision

Unlike their battery-powered quartz counterparts, luxury watches have a beating heart – the mechanical movement. First created in the 14th century, large, weight-driven tower clocks with verge escapements and foliot balances marked the dawn of mechanical timekeeping.

Today, the core concept of mechanical movements remains unchanged from its original conception. It involves an intricate arrangement of gears, springs, and an escapement powered by a wound mainspring. This precision engineering allows for smooth operation and precise timekeeping.

Manual watch movements require the wearer to wind the crown periodically. Automatic watch movements, on the other hand, utilise the wearer's movements to keep the mainspring wound, offering a convenient everyday solution.

The Patek Philippe Calatrava, with its ultra-thin manual movement, exemplifies the elegance of traditional watchmaking. On the other hand, the Rolex Oyster Perpetual, with its self-winding mechanism epitomises practicality and durability.

Whether manual or automatic, a mechanical movement imbues a luxury watch with a soul, a testament to human ingenuity and a treasured heirloom for generations to come

Luxury Watch Complications: Exploring Hidden Features & Functionality

Luxury watches often boast 'complications,' intricate mechanisms that add layers of sophistication, style and utility. Here, we explore some of the most fascinating complications created by the best luxury watch brands.

Statistic Heading

Rolex-super-precision

Unlike their battery-powered quartz counterparts, luxury watches have a beating heart – the mechanical movement. First created in the 14th century, large, weight-driven tower clocks with verge escapements and foliot balances marked the dawn of mechanical timekeeping.

Today, the core concept of mechanical movements remains unchanged from its original conception. It involves an intricate arrangement of gears, springs, and an escapement powered by a wound mainspring. This precision engineering allows for smooth operation and precise timekeeping.

Manual watch movements require the wearer to wind the crown periodically. Automatic watch movements, on the other hand, utilise the wearer's movements to keep the mainspring wound, offering a convenient everyday solution.

The Patek Philippe Calatrava, with its ultra-thin manual movement, exemplifies the elegance of traditional watchmaking. On the other hand, the Rolex Oyster Perpetual, with its self-winding mechanism epitomises practicality and durability.

Whether manual or automatic, a mechanical movement imbues a luxury watch with a soul, a testament to human ingenuity and a treasured heirloom for generations to come

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Common Diamond Alternatives
for Engagement Rings

Tanzanite

Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Aquamarine

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Sapphire

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Luxury Watch Complications: Exploring Hidden Features & Functionality

Luxury watches often boast 'complications,' intricate mechanisms that add layers of sophistication, style and utility. Here, we explore some of the most fascinating complications created by the best luxury watch brands.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

“Knowing your engagement ring is insured brings peace of mind. Accidents can happen, and insurance coverage alleviates the worry and stress of potential loss or damage.”

Unlike their battery-powered quartz counterparts, luxury watches have a beating heart – the mechanical movement. First created in the 14th century, large, weight-driven tower clocks with verge escapements and foliot balances marked the dawn of mechanical timekeeping.

Today, the core concept of mechanical movements remains unchanged from its original conception. It involves an intricate arrangement of gears, springs, and an escapement powered by a wound mainspring. This precision engineering allows for smooth operation and precise timekeeping.

Manual watch movements require the wearer to wind the crown periodically. Automatic watch movements, on the other hand, utilise the wearer's movements to keep the mainspring wound, offering a convenient everyday solution.

The Patek Philippe Calatrava, with its ultra-thin manual movement, exemplifies the elegance of traditional watchmaking. On the other hand, the Rolex Oyster Perpetual, with its self-winding mechanism epitomises practicality and durability.

Whether manual or automatic, a mechanical movement imbues a luxury watch with a soul, a testament to human ingenuity and a treasured heirloom for generations to come

Export
Expert Tip

Budget Considerations

Diamond shapes can vary in price due to popularity and demand. Round brilliants, for example, tend to be more expensive than other shapes due to their high demand. If budget is a concern, consider alternative shapes or prioritise other aspects, such as cut quality, over the shape itself.

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Jewellery Insurance FAQ

Contents insurance covers the items within your home in case they are damaged, lost or stolen. This can include furniture, electronics, clothing and other personal.  Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Contents insurance covers the items within your home in case they are damaged, lost or stolen. This can include furniture, electronics, clothing and other personal.  Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.
Home Security Fortification

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

Travel Savvy

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

Social Media Caution

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

Regular Valuations

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

bulb
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Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Luxury Watch Complications: Exploring Hidden Features & Functionality

Luxury watches often boast 'complications,' intricate mechanisms that add layers of sophistication, style and utility. Here, we explore some of the most fascinating complications created by the best luxury watch brands.

Home Security Fortification

Contents insurance covers the items within your home in case they are damaged, lost or stolen. This can include furniture, electronics, clothing and other personal.  Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Purchase Amount

To get an accurate insurance quote, please provide the amount from your purchase receipt.

Don't have the receipt?

If you don't have the receipt, you can provide the most recent valuation amount instead.

OK

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