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Q Insights

Jewellery insurance info, helpful guides, resources and industry-leading insights.


Jewellery Insurance

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Luxury Watches

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Keep up to date with the latest jewellery trends, insights and inspiration from Q Report.


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Helpful Resources

Featured Resource

The Complete Guide to Jewellery Insurance

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Featured Resource

The Ultimate Guide to Luxury Watches

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Featured Resource

Ring Size Guide & Sizer

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Owning a luxury watch is like having a piece of history, a work of art, and a technical marvel wrapped around your wrist. 

However, to maintain its precision, beauty, and value, your watch needs more than just admiration; it requires proper care and attention.

In this comprehensive guide, we delve deeper into the horological world and provide expert dos and don'ts for luxury watch care.

The Dos: Elevating Your Watch Care Game


1. Regular Cleaning and Polishing

Your watch is exposed to the world, collecting dust, sweat, and grime. Proper cleaning is vital to preserve its shine and functionality. 

But don’t overthink it. The right cleaning materials and some warm water are usually enough. Be sure to avoid any corrosive chemicals and take the following simple steps: 

Step-by-Step Cleaning:

  1. Gently remove the strap or bracelet, inspecting for any loose pins.
  2. Submerge the strap/bracelet in lukewarm, soapy water.
  3. Use a soft brush to gently scrub away accumulated dirt.
  4. Dry with a microfiber cloth.
  5. Inspect the case, dial, and crystal under a watchmaker's loupe.
  6. If you spot any damage or moisture, consult a professional.

Materials Needed: Microfiber cloth, lukewarm water, mild soap, soft brush, and a watchmaker's loupe.

Expert Tip: For watches with water resistance, a soft toothbrush can clean hard-to-reach spots without damaging the seals.

For a comprehensive step-by-step guide, check out our blog post, How to Clean Your Watch at Home.

2. Servicing and Maintenance

Behind the elegant exterior lies a complex mechanical engine. Regular servicing is essential, so be sure to follow these recommendations:

  • Regular Servicing: Follow the manufacturer's recommendations; generally, every 3-5 years for mechanical watches and 5-7 years for quartz. 

  • Authorised Service Centers: Choose an authorised service centre or an experienced watchmaker with a proven track record. 

  • Value Preservation: Servicing not only ensures accurate timekeeping but also maintains or increases your watch's value.

Expert Tip: Keep a record of your watch's service history; it can enhance its value when reselling or passing it down as an heirloom.

3. Storage and Protection

Proper storage safeguards your watch against accidental bumps and scratches:

  • Dedicated Storage: Use the original box or a designated watch case. 

  • Watch Winders: For automatic watches, consider a watch winder to keep them running when not worn. 

  • Travel Precautions: During travel, use a cushioned case to protect your watch.

Expert Tip: Keep your watch away from strong magnetic fields; they can disrupt the movement's accuracy.

4. Strap and Bracelet Care

Different straps demand specific care, meaning you should give them just as much attention and consideration as the timepiece itself. They can be equally prone to deterioration and damage. 

  • Cleaning and Maintenance: Consult the manufacturer's guidelines to clean leather, metal, or rubber straps appropriately. 

  • Replacement: Replace straps when they show signs of wear or stretching.

  • Material-Specific Tips: Learn about caring for leather, metal, and rubber straps individually.

Expert Tip: Avoid exposure to direct sunlight, which can cause leather straps to fade and crack.

5. Water Resistance

Understanding water resistance is vital, especially for diving or sports watches. Despite the fact that they are often custom-built to be submerged and withstand water, they still require careful attention. 

  • Know the Ratings: Learn about water resistance ratings and what activities each rating allows. 

  • Regular Checks: Inspect gaskets and seals periodically; replace them if necessary.

  • Avoid Pushing Limits: Never operate pushers or the crown underwater, and ensure the crown is tightly screwed down before any water exposure.

Expert Tip: Rinse your watch with fresh water after exposure to saltwater to prevent corrosion.

The Don'ts: Protecting Your Watch from Common Pitfalls


1. Neglecting Regular Maintenance

Skipping routine servicing can lead to costly consequences:

  • Risks of Neglect: Delayed servicing can result in reduced accuracy, expensive repairs, or even permanent damage.

  • Value Depreciation: Neglecting maintenance can negatively impact your watch's value.

Expert Tip: Look for authorised service centres that specialise in your watch's brand. They have the expertise to handle its intricacies.

2. Exposure to Extreme Conditions

While luxury watches are durable, they're not invincible. Don’t forget they’re a considerable investment and should be treated as such. 

  • Effects of Extremes: Avoid subjecting your watch to extreme temperatures, strong magnetic fields, or heavy shocks. 

  • Storage Conditions: Keep your watch in a controlled environment when not in use, and remove it during strenuous activities.

Expert Tip: Don't wear your watch while playing golf or tennis. The repetitive impacts can affect its precision.

3. DIY Repairs

Thinking of fixing your watch yourself? Think again:

  • Amateur Repairs: Untrained attempts can cause more harm than good, voiding warranties and decreasing value. 

  • Trusted Watchmakers: Always entrust repairs to authorised service centres or experienced watchmakers.

Expert Tip: If you want to change straps, ensure you have the right tools and follow manufacturer instructions.

4. Overwinding or Incorrect Time Setting

Mechanical watches require finesse, not brute force:

  • Avoid Overwinding: Be gentle when winding automatic watches to prevent damage to the movement. 

  • Proper Time Setting: Follow the manufacturer's instructions for setting the time and date; don't force the hands.

Expert Tip: If you're unsure, let an expert set your watch to avoid damaging delicate components.

Learn more about how to perfectly wind your watch in our blog post, 8 Tips You Need to Keep Your Luxury Watch Winding.

5. Neglecting Water Resistance

Assuming your watch is invincible underwater is a costly mistake:

  • Understand Water Resistance: Learn the limits of your watch's water resistance; it's not the same for all models. 

  • Proper Care: Avoid pressing buttons or adjusting the crown underwater, and ensure the crown is securely screwed down before any aquatic adventure.

Expert Tip: After swimming or diving, rinse your watch with fresh water to remove salt and chlorine residues.

Complete Your Luxury Watch Care With Q Report

Your luxury watch is not just a timekeeper; it's a testament to craftsmanship and style. 

By following these expert watch care dos and don'ts, you'll ensure that your treasured timepiece continues to enhance your life's moments. 

Remember that even with the utmost care, unexpected incidents can occur. That's where specialised watch insurance shines. 

At Q Report, our luxury watch insurance is essential to properly safeguard your timepiece. 

Add a final layer of protection to your beloved watch, giving you the peace of mind to enjoy every tick. Get a free quote online now

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