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Luxury Watch Care Dos and Don'ts

Top 8 Maintenance Tips
From the Experts

Protecting the Watches You Love Most

A luxury timepiece can last lifetimes, but only with the proper care and attention. In this simple guide, we cover the most essential maintenance tips to keep your watch ticking for years to come.

1. Regular Cleaning & Polishing

Maintain your watch's shine with a gentle cleaning routine. Submerge the strap or bracelet in lukewarm, soapy water, and use a soft brush for accumulated dirt. Dry with a microfiber cloth while inspecting for damage.


2. Servicing & Maintenance

Follow the manufacturer's recommendations for regular servicing every 3-5 years for mechanical watches. Choose authorised service centres for value preservation, and keep a service history record for future reference.

3. Storage & Protection

Safeguard your watch with dedicated storage in the original box or a designated case. For automatic watches, consider a watch winder, and use a cushioned case during travel.

Did You Know?

Swipe to learn more about Rolex.

4. Strap & Bracelet Care

Clean leather, metal, or rubber straps according to manufacturer guidelines. Replace straps showing wear or stretching, and avoid direct sunlight to prevent fading and cracking. Rotate between straps to minimise wear on a single one, and check for any loose pins and deterioration.


 5. Water Resistance

Be aware of the specific water resistance ratings for your watch, conduct periodic checks on gaskets and seals. After exposure to saltwater, always rinse your watch with fresh water to prevent potential corrosion and maintain its water-resistant integrity.

6. Exposure to Extreme Conditions

Avoid subjecting your watch to extreme temperatures, strong magnetic fields, or heavy shocks. Keep it in a controlled environment when not in use, and remove it during strenuous activities.

Did You Know?

Swipe to learn more about Rolex.

7. Avoid DIY Repairs

Untrained attempts can void warranties and decrease value. Always entrust repairs to authorised service centres or experienced watchmakers. If changing straps, use the right tools and follow manufacturer instructions.


8. Winding & Time Setting

Be gentle when winding automatic watches, and follow the manufacturer's instructions for setting the time and date. If unsure, let an expert set your watch to avoid damaging delicate components.

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